Welcome!

ANATOMY of a GREAT WEBSITE

When you visit a website the first time, can you articulate for yourself whether it’s a “good” one or a “bad” one? Do you understand the differences between web design and graphic design? The differences between “promotion” and “marketing” your creative output? The differences between “content” and “useful information” your visitors are searching for?

Launching your website—presenting yourself, your ideas, and your work to the audiences you need to reach—is critical to the business of writing. Yes, absolutely, writers—especially self-publishing writers—must have Internet Presence.

So, research about hosting v domains, platforms, DIY v bespoke, is useful, right? You’re a writer, you know how to do research. But there’s so much to learn about creating the right images and texts to market your books or editing or freelance work. But research inevitably brings you eyes-to-screen with conflicting advice, too many people selling services you don’t understand or may not need. How do you assure yourself that the sellers are honest, competent professionals who really will tailor their (necessary) services to your specific needs?

And once you’ve launched your website…what’s next? How much time do you need to devote to your website to keep it fresh, interesting, and producing revenue? Do you have that much time? Or skill? Promotion and Marketing and Sales! Oh, my!

Fortunately, Star Lane and JoAnne Pope, writers with extensive marketing, graphic and web design backgrounds, to explain both basic and more advanced aspects of the “Anatomy of a Great Website.” Two years ago, they co-founded Fangirl Foundry, a web design and marketing firm. Authors, other creatives and small business people can pick and choose the services and know-how they need from Star and JoAnne.